What to look for in a good WhatsApp marketing software
There are plenty of tools offering WhatsApp bulk messaging software. What functionality should you be looking for in the first place?
These are three main criteria distinguishing top WhatsApp marketing software:
Easy integration via embedded signup – implementing WhatsApp Business API can be a headache if your WhatsApp marketing tool doesn’t offer native integration.
User-friendly campaign creation, validation, scheduling, and status monitoring – to justify the investment, an app should also offer features for easy WhatsApp campaign management.
No extra fees for licensing/setup – a cost-effective solution will charge only for messages sent.
Best WhatsApp marketing software comparison table
Let’s see how the selected WhatsApp bulk message senders compare.
Solution Best for Free plan Pricing
Brevo
Businesses of all sizes
Yes
Pay for messages only
NovoChat Ecommerce Free trial From $7/month
Ameyo Entreprise No No data
respond.io Small and mid-sized business No $5 (API setup fee by 360dialog) + messaging fees
MessageBird Small and mid-sized business Yes From $50/month
twilio croatia telephone number data Small and mid-sized business Yes Pay for messages only
WebEngage Mid-sized business and enterprise No No data
WhatSender Small business Free trial From $3/month
Whatso Businesses of all sizes No From $39/month
SendApp Ecommerce Free trial From €90
The 11 best WhatsApp marketing software
1. Brevo: the best bulk WhatsApp marketing software
Brevo WhatsApp marketing software
Brevo is an official Meta Business Partner and WhatsApp Business Solution Provider.
It works as a WhatsApp marketing software and offers the full range of WhatsApp Campaigns.
On top of being a comprehensive CRM suite with full email marketing functionalities, transactional email, SMS sending, Brevo also lets you send bulk WhatsApp marketing campaigns, all from one interface.
As a WhatsApp bulk sender software, Brevo gives you access to the WhatsApp API within its own platform. This means you can create and send campaigns, and manage WhatsApp contact lists without the technical skills usually required to work with APIs.
