Which one is right for me? CRM or marketing automation

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olivia25
Posts: 30
Joined: Wed Dec 04, 2024 4:47 am

Which one is right for me? CRM or marketing automation

Post by olivia25 »

One of the topics that sometimes causes a lot of confusion among those new – and those not so new – to this digital world, is the difference between CRM vs. marketing automation. Although they may seem very similar, each has very different purposes that help achieve specific objectives.



Starting with the exact definition, CRM stands for Customer Relationship Management and in a nutshell it helps us manage the relationships and interactions of a company with myanmar b2b leads both its current and potential customers, with the aim of being more efficient in terms of responses and follow-up given to the client portfolio. It helps us to have better control, which makes things easier for the internal team.



This system will help us record customer contact information, such as their email, social networks, website, phone number, etc. and will automatically record the interactions that occur, from whether they entered our website, to which sections, if the sales team has already contacted them... in such a way that we can have a comprehensive view of the customer's relationship with the company and thus achieve more in-depth monitoring.


Improved contact management
Collaboration between teams
Increased productivity
Sales Management Training
Accurate sales forecasts
Reliable reports
Improving sales metrics
Increased customer satisfaction and retention
Boosting Marketing ROI
Enriched products and services


CRM software places customers at the center of the business strategy, helping us interact with them and gradually increase their value.

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This is a tool that will allow you to perform various processes that are currently done manually in an automatic way. From scheduling meetings, sending automatic emails, reminders and even posting on social networks.

In this way, the service you provide to your future clients will be very close and personalized.



Some of the benefits of automating processes are as follows:

Improve your response times with chats and bots.
Scheduling sending campaigns or posts on social networks to certain targets
You reduce human capital costs and eliminate time limits.
You receive automatic results reports on your campaigns.
You can manage different communication channels with your potential customers automatically.


Although they are two different things, both complement each other, so the recommendation is to manage them in parallel. There are various platforms that support you with this process, our recommendation is Hubspot since it is very user-friendly in terms of its operation and the level of automation allows you to have very precise control, obtaining highly reliable analytics for decision making. If you think that this type of services are necessary for your company, do not hesitate to contact us , we have experts in the management of these platforms.
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