Image taken from Meta Types of participation france whatsapp mobile phone number list Another big difference is how you interact with your potential customers. With remarketing you can Send special discount Remind customers about abandoned carts Provide value-added emails The ultimate goal of remarketing is to engage with previous or near-existing customers. It can also be used to help reactivate cold leads , but you’ll need to spend time segmenting those cold leads and creating new buyer personas before you can remarket.
Types of participation Image courtesy of VWO With retargeting, you can be very effective at converting clicks into leads , with your focus being on bringing in new customers. To do this, you send a cookie to visitors to your site and then retarget them with a custom display ad campaign to attract them back to your brand.
This is done using built-in features in Google or Meta. You can increase your brand visibility and encourage repeat customers by advertising to users who visited your brand once and left without signing up or making a purchase. Once they come back to your page, you can go for a soft sell (sign up) or a hard sell (buy).
