These KPIs are similar, but there’s an important difference

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Impressions are how many times your ad was seen. Reach tracks how many individual users saw your ad at least once. Because of that, your impressions will likely be higher than your reach.

The value in tracking impressions and reach is knowing canada mobile phone numbers database how much of a given audience you’ve put your brand in front of and how many times, on average, a user has seen your ad.

Download our Marketing Goals Calculator Template to find out just how many contacts you need at each stage of the funnel.

Customer Acquisition Cost (CAC)
CAC measures how much money you’re spending to acquire one customer. This KPI is extremely helpful for making projections, especially when making changes to the budget. If you know your CAC and LTV, you can make decent projections for how an increase or decrease in the budget will impact revenue.

Lead-To-Customer Conversion Rate
This KPI measures how many leads become customers. It’s similar to the general conversion rate, but instead of tracking how well you are converting a lead to the next stage of the marketing and sales funnel, it measures how successful you are at converting someone at the button of the funnel into actually becoming a customer.