You never want to come across as pushy, so avoid words like "purchase

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When you use words like "problem" or "issues," it sounds like you're trying to sell someone on fixing something that's broken. This doesn't inspire much confidence in your product. Instead, focus on the challenges they want to overcome and how you can help them.

For example, "What challenges are you looking to overcome?" or "How can we help you reach your goals?"

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5. Prospects
Call your leads "future clients" instead of "prospects."

6. Hope
When you use the word "hope," you're implying that you're uncertain about the outcome. So why should your prospect feel confident in you?

A better phrase would be "I'm confident that..." or "I look forward to..." to instill trust in your prospects and put their confidence in your judgment.

7. Don't
Using any negative when referring to your product or service is a no. If your product doesn't have the capability the prospect is asking for, try framing it as an opportunity.

For example, "Our product doesn't currently have that feature, but what we can do is..."

8. Obviously
Some prospects may take this as a condescending word as if they're not smart enough to understand your message. Plus, if they start trying to figure out what was so obvious, you instantly lose some trust in the partnership.

Instead of this term, try using more open phrases like "To summarize," "What this means for you is..." or "Here's the takeaway.