The 5 best tools to improve your positioning on Google
Let's shed some light on the sea of SEO tools, below is a short list of what we consider the best 5 (paid and free) to improve your site's positioning on Google:
Google Analytics (free) – is one of the most important data analysis tools ever and is completely free and provided by Google itself (therefore extremely reliable).
Google Search Console (free) – is the most complete SEO chinese overseas asia phone number data and performance analysis tool for your site. This is also made available by Google.
Ahrefs (paid) – a complete suite, the best for backlink analysis. There are tons of features available ranging from keyword research (keyword explorer) to ranking tracking (Rank Tracker).
Semrush (paid) – is one of the most popular SEO software on the market. It allows 360° control of the optimization process of your website, with features designed specifically for every aspect of SEO.
Seozoom (paid) – an all-Italian SEO suite, with everything you need to optimize your website from A to Z.
Google Positioning SEO Tools Easy Web Marketing
FAQ – The most frequently asked questions on how to improve your site's positioning on Google
How to improve your position on Google?
To improve your site's positioning on Google, you need to think of a phased SEO strategy, which has as its final objective the optimization of all the most important ranking factors: from content optimization to the creation of an authoritative backlink profile.
We can check a site’s positions in search results by consulting the “Performance” report in Google Search Console or by doing a manual check via a browser in incognito mode.
How does Google decide how to position various search results?
Google decides the positions in the search results using a series of software (or algorithms) that, after having processed the pages present in the index, order them on the basis of various factors (ranging from the relevance of the content to the analysis of the incoming links received).
