What are the main trends emerging from mobile data?

[sharminakter]

The distribution of clicks is a bit different on mobile: the share of zero-clicks is 57%. The percentage of paid clicks is quite low, only 0.02%. The total number of clicks on Google is lower here than on desktop, but keyword changes are more frequent:

Distribution of Google search CTRs from mobile users in Semrush sample
Distribution of Google Search CTRs from mobile users in Semrush sample / Semrush Zero-Click Study
It seems that due to the trend towards viewing more results on mobile, the power of Google’s non-URL SERP features is diminishing. In other words, as users see additional results and/or leave the top of the SERP because scrolling down is so easy, they tend to ignore SERP features that directly present them with the answer to their query.

The appeal of features that directly answer a query is therefore less on mobile. This could be because users who scroll through SERP features simply don’t return to them. Whatever the reason, it suggests that the limited format presented by the desktop SERP directly impacts the prominence of direct answer features in the SERP.

Zero-click trends among mobile users
When it comes to search types, Images are again by far the most popular on mobile. However, "undefined" searches are much more common:

Types of Google searches performed after the first mobile search
Types of Google searches performed after the first mobile search / Semrush Zero-Click Study
One of the key differences between desktop and mobile israel telegram data searches is the levels of similarity between keywords used in rapid succession. As you can see below, only 38.9% of keyword pairs are 60% or more similar, compared to over half (55%) on desktop.

Distribution of keyword similarity when two searches are performed successively on mobile
Keyword Similarity Distribution When Two Searches Are Performed Successively on Mobile / Semrush Zero-Click Study
Regarding the difference in the length of keywords used in these sessions, the general trend is the same as on desktop: most of the second keywords used in the same session have the same length. However, more than 27% of these second keywords are shorter than the first query, while this proportion is around 22.3% on desktop: