Who should identify buyer personas?

[asikurrahmanshuvo]

HubSpot Academy , the leader in inbound marketing , comes to our aid and we have freely taken inspiration from it for this article.

Buyer personas are our typical customers
Knowing them thoroughly, transforming the dry description of the target into a “semi-fictional” representation, therefore into something that resembles a real person, to whom we will give a name and a personality, is useful to be able to enter the mind of our potential client .

This is useful for defining the marketing strategy , because it is easier to create content thinking of a real person who is on the other side reading it, and who obviously interprets it based on his problems and needs. But it is also useful for dominican republic whatsapp resource the sales department, customer service, in short, all the company departments that, in various ways, come into contact with the customer.

Because what matters is the customer experience, which must be consistent, from start to finish.

Typically, this task falls to the marketing team.

It is essential, however, that marketing has the support and receives the contribution of other company functions (sales, customer service, back-office, finance, etc.).
Only in this way will the result not be abstract but useful and real.

In particular, the synergy between marketing and sales - the so-called smarketing - is particularly crucial to create a positive user experience, capable of leading leads (potential customers) from need to purchase, up to loyalty .

How to Build a Buyer Persona: Answering Key Questions
What are the demographics? Age, gender, education level, job title…
What are his values, behaviors, needs?
How can my company solve its problem? Who are the categories of people who need my product to be successful? Who is satisfied with the use of the product? Here it can help to imagine a problem-solution scenario, build a micro-narrative.
How to find information
Many sources can help us collect data on our target audience: