The Google MUM update is the next major paradigm shift for better performance and user-centricity

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Probably the most interesting improvement for SEOs is that MUM must have access to all media formats to collect data, recognize it and organize it in search results in a way that the search intent is optimally served. And the personal journey with Google search is very high.
In other words, in addition to billions of text contents, Google has access to all records of all media formats in Google structures to enlarge the index. As a result, even more important statistics on the recorded entities can be generated. Information from texts, videos, audio and images can be introduced into the SERPs even higher for a search query.

In addition to data mining, another important task for Google is the validity of information. Google has been on the offensive with EAT for years, which is expected to be supported by further features in the near future. In direct colombia phone number connection with the respective search result, it is possible to obtain information about the source using an "about this result" box. The data includes a description of the author from reliable sources such as Wikipedia or the publisher's website and statistics on whether the connection to the website is secure.

Additionally, you can find out what the author writes about himself, what others write about him or the topic. It is not yet known to what extent this is used. However, it is quite confirmed that the authority of the entity plays a vital role in the ranking.


Focusing on a single language makes it possible to consider separate languages ​​for semantic interpretation. The algorithms depend on search queries and documents in English. They can exploit, for all languages, a significant gain in terms of overall performance in terms of semantic view and understanding. English is much less difficult to interpret thanks to herbal linguistic processing than grammatically more complicated languages ​​like German. If you are looking for the best SEO company in India , Visit indeedseo. Com.