Read more about Linkedin's targeting options

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Reach business decision-makers on LinkedIn
LinkedIn has nearly a billion registered users worldwide, of which over 300 million are active monthly and spend an average of 7 minutes per day on the platform ( The Global Statistics , Demand Sage ). The channel is particularly popular among decision-makers and professionals and experts in various fields. LinkedIn's precise targeting capabilities enable effective reach to the desired audiences, for example:

the company's industry,
company size,
job titles or
based on years of experience.
The cost of advertising on LinkedIn is higher than on Meta, regardless of the campaign goal, but the high level of engagement with the channel in a professional role and the diverse advertising and targeting options make it an ideal channel for reaching your potential B2B customers and increasing your brand awareness.

Reaching decision-makers is possible with the help of israel phone data Linkedin's precise targeting capabilities

It is also worth reflecting the price on the value of the product or service being marketed. If it is a machine or device worth a quarter of a million, reaching a decision-maker or lead may cost a little more.


Cost-effective advertising on Meta
Meta continues to dominate the social media landscape with over 3 billion monthly active users across Facebook and Instagram ( Demand Sage ). With a large user base, Meta’s reach is unmatched. This makes advertising cost-effective, whether your goal is to maximize eyeballs, drive clicks, or generate leads. Additionally, people spend approximately 30 minutes per day on Meta’s channels ( Demand Sage ), which is many times higher than LinkedIn.

Larger user base + longer time spent on the platform = more profitable ads

Meta's targeting options are diverse, based on interests and behavior, but without going into too much professional detail. For example, current or former jobs are not allowed as targeting criteria in Meta.