A short video tells more than a thousand pictures

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Artificial intelligence has become one of the most central tools in social media marketing, and its role will continue to grow by 2025. With the help of artificial intelligence, brands can create more personalized and relevant content that directly addresses users' needs and desires - even anticipating them.

The rapid development of AI tools helps in analyzing even more massive amounts of data, whether it is necessary to analyze user behavior, preferences or level of engagement. Data processed by AI can provide deeper insights into what kind of content speaks best to the target audience . This information, in turn, can be used to better optimize advertising targeting and thus maximize the efficiency of using the advertising budget.

However, AI does not know your company, strategy, or operating environment. It may blindly direct sales conversions to low-margin products while chasing advertising budgets and may not understand regulations, for example.

In the domestic market, it is also important to remember iran phone data that algorithms and artificial intelligence are designed to operate on the basis of data points from at least hundreds of millions of users, which means that they may not necessarily receive a sufficient number of transactions from, for example, Finnish users on which to base effective solutions.

Artificial intelligence enables a lot, but expert knowledge is required even more than before, as platforms have increasingly directed their operations to be based on artificial intelligence. Humans are needed to rein in the algorithm and whip it into the best direction and results for us.

Learn more about the use of artificial intelligence as part of social media marketing in our previous blog!

Videos are shared 12 times more than text and images combined. TikTok alone has nearly doubled its monthly user base from 2020 to 2024, now the fifth most popular social media network in the world.

Different social media channels have slightly different algorithms, but audience engagement is a major factor in how well your content performs and how well it achieves your marketing goals, regardless of the channel. Short, vertical videos dominate a wide range of social media platforms because they are fast-paced and engaging – exactly what today’s audiences want.