What is Influencer Marketing and How is it Done?

[arafathossain]

Writer
Pinar Keles
Updated Date
June 26, 2024
Reading Time
Read in 6 minutes
Influencer Marketing is a digital marketing method in which brands collaborate with social media influencers to promote products and services, increase sales, reach people in their target audience and expand their target audience.


Influencer Marketing Strategy, which is especially preferred by e-commerce companies, is quite different from traditional advertising and the main purpose here is for influencers to promote their content and products in a natural way.


Historical Development of Influencer Marketing

Increasing Interactions with Influencer Marketing


Influencer marketing is a new digital marketing method that emerged with the singapore whatsapp phone number widespread use of social media platforms. In the early years of the internet, the first influencers were people who suggested information to other users and gave information about products on blogs and forums, but with the start of YouTube in 2005, individuals began to reach different, larger audiences with their videos.


The proliferation of social media platforms such as Instagram, Facebook and Twitter has transformed Influencers in a different way. People with a large audience on social media platforms have now started to provide information to their audiences about brands, products and services. Influencer Marketing Agencies have emerged for these people to collaborate and financial management processes.


In addition to people with a very large follower base, micro and macro influencers who promote and market to smaller audiences have begun to gain importance.