Target group report

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Observer: “Too little attention to measuring and improving”
In the cyclical process of leading, executing and measuring, the aspect of measuring and evaluating is often neglected. Not only in content marketing, but also in management in general. That is a missed opportunity, because based on measurements you can sometimes realize big improvements with small changes.


ow more about the different reports? Then this article is a handy overview with valuable tips. If you do not have a Google Analytics account yet and have not yet linked the tool to your website using a tracking code, read how to do that here .


This is the basic Google Analytics report, with the core data of your website. How many people visit your site? And how long do they stay active?

Visit screenshot

What do these numbers mean?

Visits: This is the number of visits that take place on your site. Keep in mind that after 30 minutes of inactivity the counter starts running again. Therefore, the number of visits will always morocco phone data be higher than your unique visitors;
Unique visitors: these are all visitors to your website. Repeat visits do not count in this calculation (so only counted once);
Pageviews: These are all the pages viewed on your site. Repeat visits are also included in this calculation;
Bounce rate: This is the % of visits that view only 1 page and then leave your site;
Average visit duration: this is the average length of time a visit lasts;
New Visits: This is an estimate of the number of visits that have not previously visited your site;
Pages/Visit: This is the average number of pages viewed. Repeat visits are also included in this calculation.
2. Behavioral reports
The behavioral reports are a bit hidden under the 'target groups' tab. I think that is unfair. Within these reports you can get more information about the involvement of your visitors. How often do your visitors return to your site and how long do they stay active on the site? The following reports can give you answers to these 3 questions:

1. What is the involvement of your visitors?
This report shows you exactly how many visitors are on your site on average and for how long.