But let’s start from the beginning.

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Just like us, you will have noticed for some time now that advertising has found its way into video streams from Netflix, Amazon or YouTube - sometimes even if you pay for an ad-free subscription. What is not so pleasant from the user's point of view can, however, be quite helpful from a marketer's point of view. The approach of the providers differs slightly, but they all have one thing in common: In-stream ads should become the norm (if they aren't already). In this blog article, we take a look at a selection of providers and answer the question of who in-stream ads (or streaming ads) are currently worthwhile for.


What are in-stream ads?
In-stream ads are a type of advertising that displays additional promotional videos before, during or after a video is played, interrupting the main video, similar to commercial breaks on television.

Types of In-Stream Ads
There are different types of in-stream ads, and south africa whatsapp resource you've probably already seen one or two in-stream ads.

There are linear streaming ads, which are divided into three categories:

In-stream ads that are played before the actual video begins are called “ pre-roll ads ”. These delay the start of a video by the corresponding length of time it is displayed – usually 15 – 30 seconds per spot. Ads that are played during or after the video are called “ mid-roll ads ” or “ post-roll ads ”. The types of ads mentioned here can usually be skipped after a certain length of time and users do not have to watch them to the end.

In contrast to this are so-called bumper ads . These are a special type of linear in-stream ads and can currently only be found on YouTube. With a maximum duration of six seconds, they are designed to generate as much attention as possible in the shortest possible time. The catch: bumper ads cannot be skipped. However, the number of sightings of non-skippable ads, which are often 20 to 30 seconds long, is increasing. However, because the ad cannot be skipped, it is usually consumed very actively, as the focus is then entirely on the ad. The "compulsion" to watch them also means that these ads remain better in the target group's memory. Accordingly, they usually cost a little more than skippable spots.

In addition to linear in-stream ads, there are also non-linear, so-called overlay ads. These ads, also known as banner ads, are placed directly over the running video so that viewers can see both the actual video and the advertising content at the same time.