conversions and branding.

[taniyaakter]

For example, they may pivot a campaign to align with breaking news in the industry. Resource allocation: Whether it’s managing a team or budgeting for external freelancers, they ensure the right resources are in place to execute efficiently. Cross-functional collaboration Content doesn’t exist in a silo. The content manager works across teams to align content with broader goals through: Marketing: Aligning with performance marketers to ensure landing pages are optimized for both

Sales: Creating targeted enablement materials, like one-pagers or case studies chile number screening based on feedback from the sales team. Product: Collaborating on content that educates users, such as product tutorials or feature announcements. Performance analysis Publishing content is only Step 1. The real work comes in tracking performance, learning from that data, and refining strategies to maximize impact. KPIs and metrics: They set and track metrics like time on page, bounce rates, lead generation, and revenue attribution. Optimization: They analyze which content resonates and refine strategies. For instance, if a blog post is underperforming, the content manager may revamp the structure or expand its distribution through email campaigns. Managing more than just content creation A content marketing manager also oversees every phase of the content lifecycle, ensuring no detail is overlooked.