Announcements, media and markets
Communications are the messages that are intended to attract attention, arouse interest and desire, or to induce a certain action (according to the famous AIDA selling principle first published by Edward Kellogg Strong in 1925: Attention, Interest, Desire, Action). If you want these communications to induce a different view, new behavior, or the taking of certain actions, the way they are formulated and presented is quite precise. The communications must be tailored to the media and to the market.
The media can be diverse, both offline and online. Due to the growth and development of the internet, the number of online media has increased exponentially in recent years. It is not advisable to base marketing on one medium, because as a company you are then extremely vulnerable. That is why the marketing triangle does not include medium, but its plural: media. Markets are also included instead of market because many companies operate in multiple niches.
Eight situations
Based on the marketing triangle, the following eight different situations can be distinguished, which are graphically represented above in a three-dimensional axis system. Only in the combination macedonia phone data mentioned last, marketing can work as a customer magnet.
right messages, wrong media, right market
wrong statements, right media, right market
correct messages, incorrect media, incorrect market
incorrect statements correct media, incorrect market
incorrect statements, incorrect media, correct market
incorrect statements, incorrect media, incorrect market
right messages, right media, right market
The six steps in the circular process of content marketing all start with a p: planning, producing, publishing, promoting, participating, gauging. After the last step comes planning again. This cyclical process is represented in the enneagram by the circle. The process can be described along the points on the circle in a clockwise direction.
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