What are the benefits?

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Why is Adobe doing this?
The Creative Cloud is a bundle of existing and new tools and services from Adobe in the field of multimedia management and editing. Think of Photoshop, Premiere, After Effects, Illustrator but also cloud storage to store files online and share them with colleagues.

All these tools can be used from the one amount that you pay per month or year. Adobe wants to offer users a broader palette of products for editing and using multimedia. Which fits better with the way we deal with content now. Incidentally, you can also take out a separate subscription, if you really only want to use Photoshop.


For Adobe, the contact with the customer with a membership is the most important. The customer is now really part of a community and always gets the latest version of the software. No one-time sale, and just hope that users update, but simply always the latest version.

For the customer, the costs are more in line with the current form of budgeting. You no longer invest in a package (capex) but you pay for its use (opex). If you no longer want it, you stop your membership. In addition, there is also the much broader suite of products that are also always up to date. Given the prices for Creative Cloud, most customers are in the business environment. Only prosumers might be interested in the software, because you are talking about a monthly amount of € 61.40 per month (annual agreement) or € 92.24 per month. These are really serious amounts that only the real prosumer dares to venture into.

How successful is Adobe?
Adobe reports that of those who try Adobe CC professionally, a whopping 88% convert to a membership. The quarterly figures show that the number of users has increased by 220,000 to 700,000, since CC was introduced in 2012.

Adobe has taken a step towards a community jamaica phone data membership model, but clearly. You can continue to use the current version of CS6, but if you want to keep up with the times and use the functionality, you will have to become a member of 'the club'.

Case 2: Microsoft Office 365
office imageMicrosoft has been active with Office 365 for a long time. It started with the product Business Productivity Online Suite (BPOS), four years ago. BPOS included the hosted versions of Exchange, SharePoint and Livemeeting. Since June 2011, BPOS has been replaced by Office 365 (also a better name from a marketing perspective). Of course, PowerPoint, Excel, Word and Outlook are included in Office 365.

By the way, these are the normal downloadable and installable versions, Office 365 also includes the web app versions, so you can also work without an installed version. It is striking that Office 365 is offered to all users, from home use to Enterprise. Each with its own price and functionality.