competitive edge by building

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They’ll elevate your brand and amplify your other marketing strategies to cut through the online clutter and reach your target audience. Here’s how you stand to win with a content marketing team: You’ll build brand recognition and trust through content initiatives that provide value to your customers. You’ll capture and nurture leads using content (webinars, white papers denmark number screening guides) that directly address customer pain points. You will generate even more sales. 61% of technology marketers said content marketing helped them generate sales/revenue in the last 12 months, up from 48% the previous year. You will retain your


a strong content moat. As Joe Pulizzi, founder of CMI put it, “Marketing departments are transforming themselves into publishing organizations.” – and the only way to ramp up quality content production is with a content marketing team. 14 essential content marketing team roles & responsibilities Essential content marketing team roles The effectiveness of your content marketing team is measured through a combination of clear strategic alignment with business goals, the right mix of skills across creative, strategic, and technical roles, efficient workflows and processes, strict quality control measures, and optimal resource allocation.