Requiring a link as part of a contract

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Toxic backlinks are backlinks that can harm your website's visibility in Google results.

These potentially harmful backlinks are often acquired through what Google calls “link spam.”

In its guidelines on link spam , Google gives the following examples:

Buy or sell links
Exchanging links for money, goods, services or samples
Excessive link exchanges ("Link to me and I'll link to you")
Pages associated exclusively for linking
Using automated programs or services to create links to your website

Paid ads with optimized links
Low quality links to directories or favorite sites
Keyword-rich, hidden, or low-quality links embedded in widgets
Links in footers or content templates that appear on other sites
Forum comments with optimized links
Having links that appear to come from one of these spam techniques could result in a Google penalty.

How to avoid toxic backlinks
To find out if you have bad backlinks, go to Semrush's Backlink Audit tool .

Start a project, configure the settings and click " Start Backlink Audit ".

When your audit is complete, you'll see a cayman islands phone number database detailed report on the health of your site's backlinks.

An overview of the Backlink Audit tool
Go to the " Audit " tab to see a breakdown of the sites that link to you.

Here you will see a metric called Toxicity Score (TS). TS is a measure of the bad reputation of a page that links to you.

The higher the TS, the lower the likely quality of that link. And the more potential it has to be harmful.

"Column "TS" highlighted in the results of the "Audit" table
In the " Audit " tab, filter your links by Toxicity Score 60-100.

Then, check the boxes on the left.

Next, click the " Remove " button, select " Domain " or " URL " and add them to your "Remove" list.