Wouldn't it be great to generate passive income, turnover that you don't have to do anything for? Or rather: income that you do something for once and that then generates turnover again and again without you putting in any effort. Sounds great, right?
The way to achieve income that requires almost no effort is to work with information products that you offer online. With an information product, you share your expertise in such a way that your customers can independently derive a great deal of value from it. An information product can be an mp3, a cd, an e-book or a video. Or a combination of the four. There are a number of major advantages to working with an information product that you sell online:
You create a larger reach than you normally can have. Where you normally deliver your service in person, you and your customers are bound to the geographical area that is travelable for you. With online products, it does not matter where your customers are located. The whole of the Netherlands, Europe, the world. Wherever someone lives, he or she can order your product and get started with it.
You increase your sales by adding a passive income stream to your business. Sure, it takes time to create the information product, but then you will be able to sell that product for years without having to spend another minute of your time on it. And the income keeps coming in!
An information product supports your expert status. Once (part of) your expertise is captured in a product that is prominently displayed on your website, it is clear that you know what you are hungary phone data talking about.
Selling online is easy for you. If you set it up correctly, your customers will buy, pay and receive your information product automatically without you having to do anything. All you have to do is 'ka-ching!' check your bank account for incoming amounts. (I can tell you, it's great to be on vacation and realize that you've earned money while you were doing completely different things
)).
Information products are accessible to your customers. Where it can be a step for potential customers to call you to make an appointment, ordering an e-book or mp3 is a lot easier for many people.
An information product is a stepping stone to your other services. If customers have become acquainted with you through an online product, there is a good chance that they want to do more with you. They have now experienced your expertise and feel that they can and want to learn much more from you.
Jumping Over a Hole to Reach New HeightsMajor Pitfalls
However: no matter how great the benefits of creating passive income through information products are, there are a number of major pitfalls. Pitfalls that can make an information product work against you and negate all the above benefits. The only thing you get in return is a feeling of frustration and the idea that you have done something (again) that has failed.
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