How to contact influencers and convince them to advertise for you?

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Step #1: You need to build a relationship with influencers
Receiving dozens of requests every day, it is clear that I do not have time to open all the emails received by brands.

So I make an initial selection and very often, this starts with my knowledge of the brand or the person I'm talking to.

Concretely, when I don't know the person who contacts me, there is very little chance that I will follow up on their request.

To hope to attract the attention of influencers and convince them to work with you, it is essential to establish a relationship before soliciting them.

How to convince influencers to advertise for you
To do this, it is essential to follow the influencers you are targeting on social networks and regularly share their content.

As you can see in the graph above, influencers mainly expect brands to pay more attention to their work by sharing their articles and thanking them.

Every day, I receive requests from brands asking me to promote their products or content on portugal email list my blog even though these clearly do not correspond to my editorial line.

There is nothing more frustrating for an influencer who thinks that the brand has not even taken the trouble to visit their work for a few seconds, that they are hitting the masses in the hope of having some impact...

By following influencers on social media and regularly sharing their content, you will allow them to gain visibility and they will be grateful to you for it.

Step #2: You need to work on a specific offer
Before contacting influencers, you need to know what exactly you expect from them and what you will be able to offer them in return.

The first thing to do is therefore to determine precisely why you want to use influencers and to define specific corresponding objectives.

These objectives will result in indicators that you will monitor throughout your actions to ensure that your strategy is the right one.

how to contact influencers - compensation
From there, you can think about what you have to offer your influencers.

This is not about thinking about financial compensation.

As you can see by reading the graph above, 70% of bloggers do not or rarely ask for compensation from the brands that solicit them.

What remuneration for influencers?
To help you in your thinking, Cision presents in its study the 7 types of compensation that influencers would like to see offered by brands.

Gifts of all kinds come first. Then comes sponsored content and posts, which basically consist of paying the influencer to publish an article or post on social networks.

To convince an influencer to advertise for you, you can also consider having them speak at an event.

Step #3: You can initiate initial contact with influencers
Now that you have established a more or less successful relationship with your influencers and have precisely defined your offer, you can initiate initial contact to gauge their receptiveness and interest in your brand.

You have several options here.

How to contact influencers?
I would recommend that for a first contact you first send a private message to your influencers on one of their social networks and then send them a more complete email.

To optimize returns, I recommend that you contact an influencer on the social network where they are most active.

For the email phase, the key to success naturally lies in your message: it must be personalized and your pitch must be convincing.

Influencers hate receiving an email that has been sent to thousands of other contacts. Remember, they are over-solicited, so you need to do everything you can to get their attention.

Another important point: be clear in your approach! Don't beat around the bush and clearly describe what you expect from the influencer you are contacting.

This is the whole point of having worked on your offer in advance: you are now able to ask him for something specific by offering him a specific counterpart.

Step #4: Measure the results of your actions
This is the advantage of digital marketing and web communication: you can follow the relevance of your actions in real time and influencer relations are no exception.

To optimize your return on investment, you must analyze as many indicators as possible at your disposal.

How many influencers responded to your request? What content was published? Which influencers brought you the most visits to your website? Contacts? Customers?

By measuring all of this, you will be able to determine which influencers are most important to your brand and also make any necessary changes to your strategy to optimize your ROI.

Step #5: Maintain relationships with your influencers
Influencers are like customers: it costs more to gain new ones than to retain existing ones.

You can clearly see this in this procedure: there is a huge amount of work to be done to contact influencers and it would therefore be a shame to have to start all over again during a future operation.

To retain influencers, you simply need to use a little common sense.

The first thing to do is of course to thank them for their collaboration and to keep them informed of the impact it has had on your business.

Then, maintain contact on social networks and regularly share the content of your influencers.

If you only do this when you ask your influencers for something, they will feel frustrated, tired of your attitude and will end up not following up on your requests...