Information sources Google SGE

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What is Google SGE?
Google Generative Search Experience (GSE) is a new approach to search results.

This is an experimental search experience that uses generative artificial intelligence (AI) to provide users with a quick and clear overview of search topics, without having to click through to individual web pages.

This can help with a variety of tasks, such as:

Finding answers
Discover topic summaries
Summarize the key points
Get practical instructions
Let's say you're searching for things to do on a rainy day with elementary school kids. Previously, Google directed you to sites with activity ideas. With SGE, Google gives you a list of suggestions at the top of the results compiled from multiple sources.

So:

Google SGE results for "What are the best rainy day activities for elementary school kids?"
To the right of the results, Google shows the information sources that users can visit to learn more:


Further reading: Best AI Tools for Digital Marketers in 2023

How to activate Google SGE
To use Google SGE, you will need

A Chrome browser
A Google account
Be 18 years or older
Be established in one of the more than 120 countries where Google SGE is available
Google's SGE is currently an experiment, which means you have to opt in to view it.

Follow these steps to activate the Google Generative Search Experience:

Open Chrome while logged into your Google account
Open a new tab and go to Google
Select the "Labs" icon at the top right of the page. If you bosnia and herzegovina phone number database don't see the Labs icon, it's not yet available in your country.
"Labs" icon on Google
On the "SGE, Generative AI in Search" tab, click the toggle icon
"SGE Card, Generative AI in Search
Once you have completed the steps above, you are ready to test the SGE.

You should now see AI-generated responses for some of your queries. But keep in mind that the SGE is not available for all queries.

How does Google SGE work?
To understand Google's Generative Search Experience, you need to understand what generative AI is.