it’s unlikely that you can get it indexed on Google, help it rank well, attract new visitors to that post, convert them and nurture them through the sales process in the next three months. It might happen eventually, and you don’t want to ignore the long-term stuff, but if you’re behind on your goals, you need to focus on short-term initiatives that will drive results now.
Leverage What’s Worked Well in the Past
We already mentioned that your focus should shift from creation to promotion. At this point, you may be wondering, “What should I promote?”
Basically, you should promote your existing content. What mom database has worked well in the past? Target those offers. If you know a few pieces of content perform well and attract your intended audience, leverage them.
Unless you are well ahead of your goals, the end of the year is not the time to take major risks. You should lean on your tried and true content to bolster results.
Beyond your existing content, you should consider what methods and channels have worked well. Should you focus on promoting your offers via email? What about on social? Would paid advertising be a better medium?
By taking into account what’s worked well previously, you can optimize your outreach moving forward.
Evaluate Your Budget
Before you actually begin to promote anything, you should evaluate your budget. Try to see if there’s any wiggle room. Are there any places you’ve allocated funds that no longer need it? Are there any areas that aren’t producing great results?
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