Marketers and influencers do not always agree on the goodness of the strategies

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Along the same lines, 31% of prescribers consider that being announced as ambassadors of a brand is an effective strategy , but only 18% of marketers share the same opinion.

On the other hand, 54% of influencers prefer to identify themselves as "content creators" , while 32% opt for the name "lifestyle influencer".

While both marketers and influencers measure the jamaica phone number data impact of their joint collaborations using similar strategies, their approach to measurement is often markedly different.

The most widely used measurement strategy by both marketers (72%) and creators (70%) is increased engagement . Brands (55%) and influencers (67%) are equally on the same page when it comes to using increased traffic as a measurement tool.

There is more divergence between the two sides when it comes to relying on increased conversions as a metric. 50% of marketers use this metric, but only 33% of prescribers take it into consideration.

Another metric that marketers and influencers can't agree on is "brand lift ." While 45% of brands use this metric, only 23% of creators do the same.