An optimized website is the minimum you need to start a digital advertising and sales strategy.
But many companies don’t give due importance to having a solid foundation and end up skipping this step or creating a website in any way “just to have it”.
Sometimes, due to poor targeting, you have created a simple and poorly functional page, just to “ appear on the first page of Google ”, without taking into account that this would be your home on the internet.
What is usability?
Usability is a fundamental concept that assesses the ease with which finland phone number data a user can interact with a product, whether digital or physical. In essence, it refers to the user experience when using an interface, such as an application or a website. The goal is to ensure that this interaction is fluid, intuitive and accessible, without the need for external support.
Imagine, for example, the challenge of deleting a simple email on a mobile app that has a confusing interface. Or think of an e-commerce site that doesn’t allow you to filter products by essential characteristics, such as brand, price or size. In these cases, user frustration can be significant and affect their perception of the product. When usability is compromised, the result can be abandonment of the task, generating a negative experience that can lead the user to look for alternatives.
Furthermore, usability goes beyond mere functionality; it is closely linked to user satisfaction.
A well-crafted design not only facilitates interaction, but also promotes a sense of control and enjoyment while browsing.
This is especially relevant in competitive environments, where first impressions can determine customer loyalty. Usability research is therefore a valuable tool that allows you to understand how users behave, identify pain points and optimize the overall experience.
What is website usability?
Usability on a website refers to the ease with which users can navigate, interact, and find information on the platform. It is a critical aspect of web design that determines whether the user experience is positive or negative. A website with good usability allows visitors to perform their tasks efficiently and satisfactorily, without confusion or frustration.
When we talk about website usability, we are considering several factors, such as the clarity of navigation, the organization of content, the speed at which pages load, and responsiveness on different devices. For example, a website that has an intuitive and well-structured menu makes it easy to find information, while one that has barely visible buttons or broken links can distract users and lead them to abandon the page.
Another important aspect of usability is accessibility. A website should be designed to cater to a variety of user profiles, including those with visual or motor impairments. This means using inclusive design practices, such as alternative text for images and adequate contrast between colors, to ensure that everyone can access and use the website efficiently.
Additionally, usability should be continually tested and improved. Testing with real users can reveal valuable insights into how they interact with your site, allowing for adjustments that improve the overall experience. In a competitive digital environment, a site that prioritizes usability not only increases user satisfaction, but can also boost conversion rates and customer loyalty.
Expectation vs. Reality of your website
All your customers and prospects will enter this environment, expecting to find information and answers about your company, ease of contact with customer service and, most importantly, how to buy from you (whether online or with a sales team).
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