At the turn of the 2000s, the use of computers began to be increasingly present in agencies and homes. Since then, a lot has changed and, currently, we are in the presence of a new technology: the Voice User Interface .
Voice User Interface (VUI) is a tool that has arrived to help improve the relationship between man and machine. You have probably already used this technology or know someone who interacts with one.
According to the Interaction Design Foundation , VUI enables this interaction with people through voice commands.
The biggest examples of the use of this technology are virtual assistants, such as Apple's Siri and Amazon's Alexa.
To learn more about what VUI is, see other examples and what makes it one of the trends for 2023, continue reading this article!
Meet the Voice User Interface
A VUI is a feature that enables interaction between users and devices through voice commands, the well-known virtual assistants.
Many people use it for different purposes, such as listening to music, watching television and even turning on the lights in the room.
By using Artificial Intelligence, this technology is capable of capturing the user's speech patterns and, thus, promoting more pleasant and assertive experiences.
VUI can be found on any device and can be inserted into estonia phone number data smartphones, tablets, computers, televisions, among others. All to make life easier for people who have this technology.
To activate a command, it is not necessary to be in front of these digital devices, you just need to dictate what you would like the machine to do. We can say that this is one of the advantages of adopting this technology.
With the increase in VUI users, large companies have developed or are developing their own virtual assistants, such as Amazon, Apple, Microsoft, Facebook and Google.
Voice User Interface Usability
With this technology, many people use VUIs in their daily lives to assist with scheduled activities; for example, around 41 million people use Siri in the United States.
The purpose of virtual assistants varies from person to person, but most users tend to use VUIs to:
List tasks;
Home automation;
Timer and alarm manager;
Music and movie streaming;
Calendar
Furthermore, this technology helps people to become more familiar with brands if it is incorporated into their daily lives. Therefore, the integration of VUI into companies’ marketing strategies is one of the major trends for 2023.
Voice User Interface is trending this year
According to Google, including Voice User Interface in companies' digital marketing actions has many benefits: around 52% of users are susceptible to receiving information about sales and promotions from brands.
Also according to this research, 48% of people would like to receive personalized tips and information about businesses to make their lives easier.
This analysis helps us understand why VUI will be a trend in communication this year. But do you know how to do it? Check out some tips to help your company adopt this technology.
Understand that it is about communication and not technology
VUI users expect to create clear and objective communication, because for them it is as if they are talking to other people and not to technology.
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