What we as brands create

[rokassha.k.h@11]

But it is clear that this is not enough, because we must understand the basis of all narrative, that is, that there is a beginning, a middle and an end to each story we tell. We can never leave a story half-finished, unless, of course, there are several endings that allow the user to decide the end of that story.

In this case, we will have achieved one of our objectives: engaging the user by making them part of our story, which will make it their own.

And this will mean that we have effectively managed to make that user, canada mobile phone numbers database that person, become part of the brand and, furthermore, feel that it is theirs.

It's notbut what consumers create in their minds when they see that story that brand has created... their brand.

“Brands must create and tell stories that move consumers because they feel identified with them.”
As Plato said , “All learning has an emotional basis,” which is why I personally continue to defend the passion for things, for everything we do, say or listen to in order to learn and evolve.

Starting from the premise that being a person means that we have a story (or many) to tell, we must also understand that human beings love to listen to stories and, if on top of that, their favorite brand tells them, you can imagine.

Stories told through a brand based on its products are almost a guarantee of loyalty.

A clear example of storytelling is the film Inside Out by Pixar, where all the emotions are present to create stories one after another. Stories everywhere from the moment we are born and throughout the course of our lives.