The SMS marketing market in France is booming, showing an impressive increase of 10% per year. This upward trend is largely fueled by the strong adoption of smartphones, now covering more than 90% of the French adult population. Surprised? The statistics speak for themselves: in 2020, the sector recorded the sending of nearly 8 billion marketing SMS messages, a figure that climbed to nearly 13 billion in 2022. Sending bulk SMS messages is establishing itself as one of the most effective and essential means for companies looking to maximize their ROI. SMS, champion in all categories: A turnover three times higher than email campaigns Compared to other communication channels, SMS campaigns are the undisputed leader .
With a turnover three times greater than email campaigns, it is becoming a preferred choice for companies that want to optimize their marketing campaigns. The major advantage of SMS is its speed, directness and affordability. On average, SMS messages are opened within three minutes of being received. This speed translates into an instant connection with the target audience, increasing the likelihood that the message will be seen as soon as it is received. It also promotes direct and personal engagement with customers : companies can personalize their messages to meet the specific needs of their targets, thus strengthening the customer-brand relationship.
SMS can include links to promotions, surveys or special offers, thus encouraging interactivity and prompting customers to take immediate action. SMS campaigns: Low cost, big benefits! Compared to other marketing channels, SMS messaging is generally less expensive. This makes this strategy accessible to a wide range of businesses, from startups to large enterprises, providing equal opportunities to reach and engage audiences. The plus? It is possible to integrate tracking in order to collect valuable KPIs to evaluate and improve the effectiveness of marketing strategies. By closely monitoring the performance of each campaign, you can obtain crucial information on user engagement and work on the effectiveness of your campaigns. A Wide Scope, But Rules to Follow! This channel offers significant potential for B2B and B2C campaigns, quickly reaching a large audience.
On the B2B side , it is possible to address executives and managers directly , ensuring that your message reaches the right people. On the BtoC side , it offers easy accessibility to a large part of the population brazil phone number data while allowing precise targeting of your segment and your target audience. You can thus promote your offer and attract the attention of potential prospects. You also have the option to internationalize your SMS campaigns, which can expand the reach of campaigns for businesses looking to capture foreign market share. However, a strict legal framework applies: Companies must allow individuals to unsubscribe from mailing lists: the opt-in principle for B2C , and opt-out for BtoB . This is reflected in the mandatory statement “send STOP to xxx”. The sender can be indicated by a label of up to 11 characters instead of the telephone number.
The length of the SMS is standardized at 160 characters, but with specific considerations if non-alphabet characters are used. Essential and necessary rules to ensure the quality of campaigns and maximize their results. SMS campaigns are therefore distinguished by their super ROI, fueled by their immediacy, high opening rate, personal engagement, affordable cost and ease of tracking. Companies that integrate this channel into their marketing strategy benefit from a direct connection with their audience.
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