If you’ve decided to invest in making a good video, congratulations ! In no time, you’ll realize that you’ve invested in the best marketing and sales tool available today.
To help you achieve even more results with this tool, we want to leave you with some tips on what you need to think about before you start producing this video.
1 – Where will you share this video?
Ask yourself: when your video is ready, where will it be shown? Think about it: if a video is amazing, but no one watches it, it won’t bring you any results.
Do you want to promote it on social media? Then, before anything else, invest in a good digital marketing strategy. Do you want to use it on your website? First, think about whether your website was built using good SEO practices. Is the goal to display it at a major event? Make sure that your company's space is designed so that the video can be properly watched by the public. Is it to be used at business meetings? You need to have appropriate display devices and supporting materials.
These are just a few examples. Adapt them to your needs. Think about where you’ll show your videos and what you need to do to get as many people as possible to watch them.
2 – Be very clear about your main objective with this video.
A video is often made to achieve more than one goal. For example, you might want to make an institutional video to show customers that your company has undergone changes and, later, use it in meetings to win new customers and in training sessions to align your employees' behavior. It's okay to have more than one goal, but you need to be very clear about which of these is your main goal. You can't speak to all audiences at the same time. And if you try, you'll end up speaking to none.
Understand your main objective and make all decisions related to your video with it in mind. Whenever a problem arises (such as information that is interesting to your employees but not good for your customers), your main objective will have the final say. Good scriptwriters will help you meet your other objectives without losing sight of the fundamentals.
3 – Know your audience.
Let's repeat what we said above: if a video is good, but no one watches it, it won't be of any use to you. So, define who the video is intended for and research your audience. Who is this costa rica phone number data person? How old are they? What job do they hold? What social class do they belong to? What do they like to watch? In what format? On what platform? What emotion makes them decide to make a purchase? Remember: there's no point in making a video that you like, but that your audience doesn't want to watch.
4 – Watch lots of videos, especially from your competitors.
Unless you work for a video production company, it is normal to have few references on the subject, so try to find out what others are producing. See what went right or wrong and use it to your advantage. Also watch videos produced in other countries. This will help you come up with different ideas from your Brazilian competitors.
5 – Optimize your investment
A video can generate byproducts. For example, think of an institutional video that interviewed the three partners of a company. It might be possible to produce some short videos from it, with excerpts from these interviews and share them on social media. This is a way to optimize your investment.
6 – Create a short briefing
If possible, do this internally before even contacting a video production company. Try to answer important questions:
Why do you need this video?
Where will you use it?
Who will watch it?
Are there any other videos you've watched that you'd like to use as reference?
Is there an event being filmed? What date will it be and what is the schedule for the event?
Are there locations to be filmed or people to be interviewed? List them.
Would you like to use any animation to help convey the information better? What kind of animation?
What is your budget?
What is your timeline? Is there a specific date or event for which you will need to use this material (remember that the more time you can dedicate to the video, the better the final result will be and the more cost-effective it will be to produce).
These are just a few suggestions. Think about everything you already know or have discussed about the video you want and provide as much information as you can to the production company that will help you with this demand.
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