Discover Gen Z's favorite social networks: Which ones dominate their digital landscape?

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Today, digital consumption has undergone a complete transformation, and it is Generation Z that is at the heart of this social media revolution . These young people, known as digital natives, were born between the mid-1990s and early 2000s, and have grown up in a world where technology and Internet access are omnipresent .

Generation Z is known for its ability to efficiently and consistently use social media . However, not all platforms are alike and it can be difficult to keep track of their preferences due to el salvador phone number data new trends that constantly emerge.

This Comscore analysis focuses on mobile apps used in Italy, the UK and Spain with the aim of analysing these young people's favourite apps, where they scroll , like and consume content.

Which social media app has the biggest reach among Gen Z?
In all three countries analysed, the YouTube mobile app is in the leading position. It stands out especially for its wide presence in Spain with 87% coverage.

Instagram also shows a solid performance, with a coverage of over 60% in all three countries. On the other hand, Snapchat and Reddit , although popular in the UK with coverage of 51% and 23% respectively, have a significantly smaller presence in Italy and Spain.

As for Twitter , Twitch and BeReal , it is observed that they are more popular among Generation Z in Spain compared to the other two countries analyzed.