Whether you’re leveraging a new CMS or building a new site on your existing CMS, everyone who touches the backend of your website must understand the information architecture and organization of the CMS. Dozens of companies have signed on for redesign projects simply because the backend organization of their website was so cumbersome that rebuilding entirely was a more viable option.
We don’t want that to happen to you.
While the website redesign project focuses on the user experience physician database for end users, it’s also important for website owners to “launch” the website internally. We recommend the following steps to execute an internal site launch successfully:
Create a CMS User Guide that introduces the standard operating procedures for creating and publishing pages, permissions, naming conventions for site pages, CTAs, files, images, etc., quality assurance, module use, and so on.
Set up user permissions intentionally so the right people have the right level of permissions.
Run a comprehensive team training to introduce the new website structure, modules, and user guide. We recommend creating “homework items” for internal team members to complete based on their responsibilities with the new site to ensure folks understand how to use the new modules correctly.
Suppose you transitioned onto a new CMS during the site redesign process. In that case, you must prioritize team training and enablement to ensure the backend organization of the website is scalable and that users follow a consistent approach for website updates.
Download our free e-book to learn the 10 essential elements of a successful website redesign.
Monitor Site Health
After a brief moment celebrating the launch of your new website, you’re right back to work creating campaigns, launching new pages, and improving existing content. As the website continues to grow and evolve, it’s essential to monitor site health in a few key areas continuously.
Page Speed: According to Google, page speed is a key factor in mobile UX (even more important than finding what they want, the simplicity of using the site, or what the site looks like!). Leverage Google Lighthouse to audit the quality of your web pages and improve performance, accessibility, progressive web apps, search, and more.
Search Site Health: Technical SEO is the foundation of any search strategy. We leverage SEMrush site health to crawl and identify opportunities for improvement in overall site health. This audit checks 140+ website issues making it an incredibly comprehensive and actionable tool.
While Lighthouse is a free tool, most of the recommendations for improvement need to be completed by a developer or technical team member who is comfortable updating code.
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