Music festivals have become popular among fans of a good party to the sound of their favorite bands, with food, drinks, friends and lots of fun.
With expensive and sought-after tickets, attending a festival has become synonymous with status and where anonymous people and celebrities who want to see and be seen can have their few minutes of fame. Before, during and after the event, thousands of photos and videos are shared endlessly on social media showing the looks of the day, toasting with friends, and the chorus of their favorite song. These are days when feeds are filled with smiles, celebration and joy.
Given this scenario, it is very attractive for a brand to want to associate itself cameroon phone number data with an event like this. However, far beyond conventional advertising, companies have realized that, in order to generate a real impact, and not be just another billboard with the logo displayed on the lawn, they have to provide an experience. After all, people go to music festivals not just to hear a certain band, but for the entire “combo” of the program.
Below, we have selected 3 brands that did their homework and created memorable experiences at American music festivals. These experiences were creative and fully connected with the mood of the event, organically becoming another attraction at the festival. The result was videos with millions of views on the internet and extremely positive brand recall.
Revlon
The beauty brand set up a roller rink at Lollapalooza 2019 in Chicago, inspired by 80s discotheques, with lots of music (of course!), colors and lights, and named it Ultra Rollerama. Naturally, the company also gave away Ultra HD Vinyl Lip Polish and invited influencers from the industry to promote the event.
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