A great way to start thinking about how to develop a strong content strategy is to think about the questions your prospective customers might have. What challenges are they facing and beginning to research on their quest for a solution?
If you create content that directly speaks to their needs, you’ll be well on your way to establishing yourself as a thought leader and building trust with your audience.
As you develop your content strategy, it’s critical to consider SEO (search engine optimization) to ensure that the content you develop is actually visible on the search engine results pages (SERPs).
We won’t get into the nitty-gritty of SEO here, that’s for gcash database another post, but it is critical to develop a list of specific keywords to use in your blog titles and content. Look for relevant keywords that have decent search volume, but less competition to increase your chances of being able to rank for them. While this is important for the new content you’ll produce, don’t forget to revisit existing content that could use an SEO-optimized refresh to improve its organic search ranking and drive more traffic to your site, which is exactly what we continue to do with this post!
Discover how to avoid the top b2b content marketing mistakes
Types of Inbound Marketing Content
Different audiences will find different types of content useful, so your content should be offered in a variety of formats. Remember that audiences engage with different types of content differently, so it’s important to test out what content formats work the best. This could even be a part of your survey and information-gathering phase when you develop your buyer personas.
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