Tell the truth, who doesn't count the hours, anxiously awaiting the “Netflix moment” of the week?
Netflix has become synonymous with the streaming platforms for movies and series that have become popular in recent years. But it is not alone: Amazon Prime, HBOGo, GloboPlay, Disney+, Apple TV+ have also been fighting for and gaining space for audiences hungry for new episodes.
Now, these giants have a new competitor: Vix Cine e TV. The platform has been operating in other Latin American countries since 2019, but is only now arriving in Brazil, where it can be downloaded on iOS and Android smartphones and some smart TVs. To launch itself in this market more quickly, Vix acquired Pongalo, a streaming company based in Los Angeles that specializes in content for Latin American audiences.
One of the main advantages of Vix Cine e TV over bosnia and herzegovina phone number data its competitors is its monetization method: the platform will be free, in exchange for advertising during the presentation of the content. The company believes there is a lot of growth potential for this advertising video format, since most Brazilian consumers cannot afford to pay for several streaming subscriptions.
Free Streaming with VIX on Roku | Roku Brazil
In addition to the financial advantage for users, companies will also benefit from this format. It is well known that content consumption has changed significantly in recent years, and traditional media has lost part of its audience, especially young audiences, who have migrated almost entirely to streaming platforms.
However, since these companies earn money through subscriptions and have no commercial placement, brands are left without a way to communicate with this segment of the audience. Vix's proposal is to put brands back in touch with the public, which is good for both sides.
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