There's a lot to do to be successful in 2024, but when you know the upcoming trends, it's much easier to plan, strategize, and stay ahead of the competition.
In this article, we will explore the digital marketing trends to watch out for in 2024, which we learned from experts at the Digital Marketing Institute:
On social media , we'll explore the rise of Instagram Threads, why you should take LinkedIn seriously, and how AI will play a greater role on social media platforms.
The use of AI in marketing addresses the role of the marketer in driving strategy, the self-learning nature of the technology, the necessity of new skills, and the importance of collaboration.
SEO trends emphasize preparing us for Google’s Search Generative nigeria telegram data Experience (SGE), with an emphasis on valuable and shareable content, EEAT, and the value of user experience.
In PPC , Google Ads advises us to view AI as an assistant and avoid pressure from Google representatives to change campaigns.
The increasing importance of data privacy and sustainability in digital marketing strategy will be discussed.
When it comes to digital marketing careers , 2024 will be the employers’ market and AI won’t take your job, but someone with AI skills might.
1. Social Media Trends
It’s going to be another interesting year for social media! In 2024, social media platforms will continue to struggle for consumer attention and the measure of success will need to be re-evaluated.
The constant drama with X (formerly Twitter) has given new platforms like Instagram Threads and Bluesky an opportunity to gain traction, while other networks could have the potential to increase organic traffic.
Meta launched Threads in July 2023 and now claims 100 million monthly users , a number that will likely increase as it launches in the European Union. A rival and alternative to X, Threads is typically used to share text updates and engage in public conversations.
- Board index
- All times are UTC
- Delete cookies
- Contact us