If you still have doubts about the advantages of conversational marketing, here are a few to help you stay on track:
You attract more potential customers on autopilot: Immediacy and proximity are key, especially when you are available to speak in real time on the channel where your target audience is.
You have a more fluid and instantaneous sales process: Resolving any doubt or purchase objection is as easy and fast as starting to write in a chat or pressing a button (more impact on your conversions).
You gain valuable customer insights: Personalized attention and customer service are constantly improving, along with your strategy and the results you achieve with it.
You achieve greater customer loyalty: It's no secret that this is achieved because you are offering a superior brand experience and, therefore, satisfaction that continually sets you apart from the competition.
Now that you have a clearer idea, how about we get down to business?
How to implement conversational marketing in your business step by step
As you may know, conversational marketing is part of a broader digital marketing strategy (even with elements of traditional marketing, why not). Here, chat plays an important role in its success.
Compelling Reason 1: It is clear that live chat indonesia telegram data users are 2.8 times more likely to become leads, while companies get a return of €3.05 for every euro invested with this tool.
Compelling Reason 2: As for the chatbot, Comm100 reports that the average customer satisfaction rate is 87.58% . It’s much easier to ask a bot a question than to navigate a website to find an answer or wait for a sales or customer service representative to help you.
So we're focusing on chat, but without ignoring other important elements. Shall we begin?
It's not just a matter of placing a chat on any page or product module and that's it. That's why the first thing is to integrate it into your overall strategy.
1. Review your current brand strategy:
What are your brand's goals, values and key messages?
Who are you targeting on each channel and with what objective? If you are not on any channel yet, go to step 2.
Do you see an opportunity to improve results on your channels with conversational marketing?
2. Define the objectives of your conversational marketing strategy on those channels:
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