Offer easy-to-calculate discounts

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10 best practices to boost your sales on Black Friday
The marketing strategy for Black Friday and Cyber ​​Monday must be meticulous and ambitious. In this section, you can discover the best practices to materialize it in concrete actions.

Whenever price reductions are offered, transparency is crucial, both in e-commerce and in physical stores. Displaying the price before and after the discount, in addition to being an obligation under commercial laws, is a good practice in this and other promotional periods.

You should also make it easy for potential customers to calculate exactly how much they are saving in just a few seconds. Use round numbers to express your discounts and keep in mind the “ rule of 100 ”: if the price of a specific product is over 100 euros, it is more appropriate to indicate the discount in absolute terms. If, on the other hand, it is less than this amount, percentages are preferable.

2) Study the competition's strategy
Gathering information about your competitors' promotions is essential, starting with the value of the discounts they offer. Black Friday and Cyber ​​Monday are usually the most generous price reductions of the year, and it cannot be ignored that a significant part of competition revolves around numbers.

Discounts vary by industry, but in some product hong kong telegram data categories it is not uncommon to find reductions of 40% or 50%. By knowing your competitors' tactics, you can adjust your markups to stay competitive. Prices go down, but expected sales volumes increase significantly.

3) Offer targeted promotions
Personalization is your best bet during this time of year. Use the database you've built up over the year to design targeted offers based on your prospects' interests and behavior. Email marketing campaigns have great potential for this, but don't forget that this is a time when subscribers' inboxes are flooded with offers. Choosing an optimal sending time for your emails is particularly important. Don't limit yourself to the Black Friday weekend itself: anticipation is your ally in the weeks leading up to Black Friday.

For example, PcComponentes chooses to exploit the feeling of intrigue with a sequence of emails announcing surprise discounts at different times of the day.