More and more online businesses are extending the Black Friday sales spree into Cyber Monday, when shoppers from around the world go hunting for the best deals online.
The online consumer rush is such that, despite inflation, e-commerce transactions around this time of year skyrocket in Spain and Latin America.
Are you ready for the next cyber avalanche? Let's take a look at what all this Cyber Monday craze is all about and how to take advantage of those visits to your business.
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Table of Contents
What is Cyber Monday?
How to take advantage of Cyber Monday in your business
Your sales flow continues after Cyber Monday
What is Cyber Monday?
Cyber Monday is an online event held on the Monday france telegram data after Black Friday to boost e-commerce. Cyber Monday was an idea first proposed by Ellen Davis, vice president of the retail trade association NRF, in Shop.org magazine.
The first Cyber Monday took place on Monday, November 28, 2005 in the United States, taking advantage of the popularity of Black Friday, a date that, since 1975, inaugurated the Christmas shopping season for Americans after Thanksgiving.
This day of sales quickly became popular in the rest of the world until it ended up becoming a key day for e-commerce, second only in interest to Black Friday and Christmas.
Influence of Cyber Monday in Spain
The first Spanish Cyber Monday was celebrated in 2011 and ended up becoming a significant date for online commerce. In 2020, 85% of Spanish consumers already knew about it ; its popularity only surpassed by the United Kingdom and Germany in Europe.
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