Data is important, processed data is fundamental

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Data is at the center of everything, whether in decision-making, strategic planning or even hypothesis-raising.

In any field of activity, knowing your position in the market is essential. Adjusting your route and strategy are necessary in a highly dynamic, globalized world where competition is increasing.

The current market demands control indicators to assist in performance analysis, and Audiency is here to offer a range of valuable information when the focus is on advertising broadcast reports on radio stations.

Specialized in capturing and processing streaming data in the radio environment, the platform is a vitally important tool, both for agencies and advertisers, as well as for artists and composers.

Through your dashboard, you can obtain precise information about big database the reach of your campaigns and work on the radio, throughout Brazil and in more than 20 countries.

Audiency dashboard - processed data is essential for successful management
The platform consists of a dashboard that allows you to monitor various details of advertising campaigns. Below you will find some of them:

– Distribute the spot to all campaign broadcasters;

– View which broadcasters performed the download (date and time);

– Identify the report by broadcaster

– Know which and how many spots were identified;

– Check if there are any swapped spots being broadcast, and many others;

Complete data on radio actions
Artists/composers know which registered songs were played, the number of plays per composition, and the total volume of plays of a composition in a city, region, state or country. In addition, the tool promotes the composition directly to broadcasters through marketing packages.

For both groups, the platform provides important information that will allow them to plan a campaign with 100% execution as scheduled, in addition to valuable insights by campaign, broadcaster and spot.


Audiency offers georeferenced detailing and, most importantly, generates accurate and personalized reports. All according to the needs of each client, as shown in the image.

The startup also provides a support team that prepares the entire system configuration online. In addition, the customer can access the online area using a login and password. There is no need to download anything and they can issue and analyze their own reports, all in real time.

The team also provides full support in managing deliveries to broadcasters, making life easier for advertisers and optimizing results. The focus is on turning losses into results, and proof of this is the success story in the financial sector of a credit union that went from 19.6% losses to 16.3% more executions in less than 60 days.

Processed data is essential

This is a very safe investment that provides the client with accurate data. In other words, credibility both for proving investments and for ensuring a well-structured management analysis.

Remember rule #1: Numbers alone mean nothing. Data classified, organized and presented in a visibly understandable format can be the difference between a company's success and its success.

In short, if you advertise on the radio, Click Here and request a demonstration right now. If you don't advertise yet, it's worth checking out the potential of this medium that reaches 80% of the population .