Where to look for metrics to evaluate advertising

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How to evaluate the effectiveness of advertising? Open the "Statistics" tab and find metrics that match the campaign goals.

Advertising offices
Telegram Ads: "Statistics" tab. In the messenger's advertising account, data on "clicks" and the cost per subscriber attracted from advertising (CPJ) are not available. You can view the rate, expenses, impressions, number of subscriptions or bot activations for a specific ad or for the account as a whole.

telegram eds statistics
Our service provides a tool for a more detailed overview of Telegram Ads statistics (with CPJ and a demonstration of the results of a specific ad on a graph).

Read also: Advertising analytics in Telegram Ads
VKontakte : "Advertising account" - on the left is the "Statistics" button. There you can select the period, that is, for what time the data will be shown to you, and also export the report.

Statistics of advertising account vk
VK Advertising: In the Campaigns section, you have access to a universal dashboard. It shows all running campaigns, and in the Settings section, you can specify the metrics you want to view on the screen.

how to view statistics in vk advertising
Source: VK Advertising
Read also: VK Advertising — new account features
Yandex Business: "Advertising" - on the left is the "Statistics" button. Here you can filter the services for display, as well as get recommendations on how to improve campaigns.

Yandex Business Advertising Account Statistics
Yandex Direct: in the "Statistics" tab, you can view advertising data, as well as use special Yandex tools. For example, in the Report Wizard, you can create your own dashboard with important indicators.

Direct advertising statistics
Another tool for advertising analytics in Direct is the "Overview" tab. All data from Yandex Metrica is pulled here, as well as all the results of campaigns in Direct. Graphs and widgets can be customized to suit your goals.

The "Overview" tab in Yandex.Direct
myTarget: "Advertising account" - "Statistics".

Alt MyTarget advertising account statistics
Advertising accounts contain basic metrics such as impressions, reach, CTR, CTA, etc.

Payment for all online advertising in one window

Pay for Telegram Ads, VK Advertising, Yandex Business and uses of twitter Yandex Direct, VKontakte, myTarget, Avito in one window. Receive closing documents and track statistics for all campaigns — in our service.

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OneSpot
Web analytics
The systems contain metrics that help evaluate user behavior on the site and more deeply analyze the effectiveness of your advertising campaign .

Google Analytics is one of the most popular tools for collecting data. It collects data about users' HTTP requests, cookies, browsers, and operating systems using the Google Analytics tracking code and transmits it to servers as a list of parameters.

Yandex Metrica is a tool for analyzing a website from traffic to e-commerce. The service helps track online project indicators and find new growth points.

To evaluate marketing as a whole and track how advertising has affected business results, what the user's path was, what ads they saw before making a purchase, you will need end-to-end analytics systems.