OneSpot AdviceThe first payment can be reduced to 20 thousand rubles without VAT if you first study the free Yandex course on Promo Pages and correctly answer the final test.
A business or agency that has a Yandex Direct account can enable a shared account for Direct and PromoPages. From there, you can spend money on advertising for both platforms.
Top up Yandex Direct in a couple of clicks — in OneSpot
- No commission
- With closing documents
- In the same window with other sites
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How to set up Yandex Promo Pages?
The site is designed in such a way that it can be mastered by an unprepared user of advertising systems.
Register an advertising account → publish one or more articles → set up an advertising campaign for it → top up your balance.
Step-by-step instructions
Step 1. Register in PromoPages via the landing page – there is a button “Advertising account” at the top right – or via a direct link . It is no longer possible to do this via Yandex Zen.
Landing Promo Pages
To register, you must have a Yandex email. You can use the existing one or create a separate one specifically for PromoPages.
Registration via direct link
When registering, you must specify the name of the company - it will be displayed as the name of your channel (similar to the channel in Zen) - give a short description and accept the user agreement.
Mandatory information for PromoPage
Step 2. Add articles. In your account, click "Write an article" at the top right — the button is available in all sections. Upload ready-made content or write an article from scratch. Other formats, such as videos, are not yet available, but you can add a video to an article.
Promo article in Zen, publication
Step 3: Create a campaign. Go to the “Advertising Campaigns” section and select “Create a Campaign” at the bottom. You can enter your contact information and website address at this stage or later.
Creating an advertising campaign from scratch
A window will appear in front of you where all the settings are made. Here you need to enter data about the final advertiser: indicate the company's field of activity, TIN, OKVED. Previous Zen promo pages did not require this, but since then the advertising legislation has changed.
Basic settings of the advertising campaign
Specify the campaign name, set up the budget the advantages of line database and targeting. The guide to creating advertising campaigns recommends starting with a campaign budget of up to 20,000 rubles and large rates for reading (10-15 rubles).
Do not change the rates in the first 5-7 days after the campaign launch. During this time, the algorithm is learning, the indicators may be higher than expected.
Step 4. Add Scroll2Site technology — seamless transition to your site when scrolling to the end of the page. To do this, specify the link to the site in the corresponding section. You can set up S2S for a specific publication or (to save time) for the entire campaign at once.
Step 5. Top up your account. This can be done in the PromoPages account under the "Write an article" button or through the general Yandex Direct account. The Direct balance can also be topped up without commission in the OneSpot service in the same window as other sites, receiving bonuses or an agent premium.
Once configured, articles in the advertising campaign will be sent for moderation and then will start showing.
To collect statistics and analyze the effectiveness of advertising, we recommend having a Yandex Metrica counter on your site. When you launch advertising for the Promo Page, all links inside it will automatically receive UTM tags indicating the source and type of traffic. This will help you understand which articles bring customers to the site well and which of them should be allocated more budget, and which ones are better to disable.
