Here I want to share my own opinion about promotion in Telegram Ads. I do not claim to be the truth, but I am sure that many will share my opinion. I am basing it on my personal experience of working with the platform
Telegram is growing, and the audience is spending more and more time in the messenger. More and more businesses are starting to sell goods and services in Telegram. Therefore, I believe that the platform's potential will only grow in the coming years.
Advertising in Telegram Ads really pays off and brings subscribers, clients and money. Our cases and the experience of colleagues prove it.
The market is just forming, and in the absence of competitors, you can quickly become a leader in your niche. The project "Gallery. Dubai Apartments" was the first to enter Telegram Ads on the topic. We were not afraid of the unknown, did not wait for competitors to do it before us. Therefore, the market was free for us, and the auction was not overheated. This helped the channel grow quickly, and the business - to receive profit and customers. You should not wait and postpone plans for promotion, even if there are no other cases on the topic. Their absence, on the contrary, can be a good signal for you.
Some insights
I will also share my observations that I discovered while working with the site.
Telegram Ads is a good tool for attracting new subscribers and top benefits of using fusion database then selling them services. If you have something to say and are ready to work on the content, Telegram Ads will help the channel grow quickly. This is the reason for the popularity of the platform for promoting experts and businesses providing services.
Of course, there are nuances in working with Telegram Ads. For example, before launching, you need to decide how to run the channel, understand the moderation rules. If the channel only has sales posts and there is no benefit for the reader, moderation will not allow it.
To save time on passing moderation, you can contact experts. Just imagine, on your own you will first have to dive into the rules from scratch. Then pass moderation. And it is not a fact that everything will work out on the first try. Experts have already gone through this path (and more than once).
For a new project in Telegram Ads, I chose OneSpot again, since cooperation with the service gives good results in working with other clients. Now my team and I are promoting 17 Telegram channels using Telegram Ads. During all this time, OneSpot has never let me down on a single project. The service specialists help to understand all the pitfalls, respond to messages on time, solve the problem on the same day, quickly provide access to the account and top up the balance.
Another plus is that OneSpot has clear and reasonable requirements for moderation, which are based on the Telegram Ads rules. In other companies, I encountered the fact that moderation was more difficult to pass, because specialists did not always know the rules of the site and could not respond to messages for weeks.