Master the elements that will make you succeed

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The contact content on your web pages has to be highly visible at all times, since a user will have more confidence in a brand if they always have a phone number or email available through which they can contact the company.

Another good practice is to include images of the people who work at the company, showing their names and positions, as this humanizes the company and makes customers feel closer and connected to it. In addition, customers do business with people, not companies, so the more humanity you can convey, the better it will be for your business and the more trust you will be generating.

In this section, we must never forget the great importance of social media . Nowadays, every company should have a presence on the different social platforms on the Internet, or at least on the most popular or well-known ones. Users tend to have a greater degree of trust towards brands that have a presence on social media, so create an account on platforms such as Facebook, Twitter or Instagram.

In addition, this will be an ideal way to increase brand awareness and give your customers more ways to contact you and learn about your activity.

Testimonials from current clients
Key elements in your online marketing strategy: current reviews and testimonials

You will not find a better endorsement than your own clients, therefore, a very good practice is to include testimonials from current clients on your website, for example. These testimonials generate credibility and trust in a user who has just arrived on the website, and thus feels more connected to other clients.

Allow customers to show their testimonials through different tools such as videos, images or texts, for example. They have to be creative and original methods that capture the user's attention so that they feel encouraged to read the content or watch the video.

Another good practice at this time is to also include all these testimonials on the social networks that your company has. Nowadays, most users have accounts on different social networks, therefore, it is a good opportunity for customers to follow you through different platforms.

In addition, having social media accounts is very interesting and advisable to also give opportunities and encourage users to share experiences with your products or services, and to publish the content they have shared on your social accounts.

Tests or demonstrations
Key elements in your online marketing strategy: tests or demonstrations

Product trials can be carried out depending on the type of business you have, as some products are impossible to test online. However, with other products, you can offer the possibility of having a small test before buying, such as a few free days, or a discount coupon. This trial period will encourage the user to make a decision more quickly and will have more confidence in your brand.

On the other hand, product demonstrations can be done by all companies. Demonstrations refer to showing the product or service as it is, without any tricks, through original and eye-catching tools such as videos or a photo gallery, for example.

Likewise, the user deserves to have as much information as possible about the product or service when purchasing it. Therefore, it is interesting to detail aspects such as the benefits of the product or service, what it exactly does or what it is used for, or technical details and the ways it can be used.

This will ensure that users know exactly what the product is about, whether it truly meets their needs and the real benefits they can get from purchasing it. In this way, your company will not be creating false expectations about its products since you will be showing the reality as it is, thus generating trust by guiding the potential client towards your main objective, the sale of the product.

Warranty
Key elements in your online marketing strategy: guarantee

The guarantee is also very important in online sales. If a customer is interested in buying a product or service from you, but discovers that once purchased there is no possibility of return, for example, this customer is likely to back out.

This reaction is logical, since one of the disadvantages or risks of the Internet is that you cannot hold the product in your hands until you have purchased it. For this reason, refunding money in case a customer is not satisfied or some other type of guarantee is essential to gaining the user's trust.

The key to these guarantees is to make them simple and as transparent as possible for the consumer. That is, explain perfectly well at the time of purchase what type of guarantee that specific product or service has so that later the client does not have any misunderstandings or frustrations towards your brand.

Customer Service
Key elements in your online marketing strategy: customer service

Every customer may have questions about a particular product, service or the company itself, and these questions can be a good way to build trust. In other words, if a customer or user has a question about something in your bulgaria whatsapp phone numbers company, they are likely to contact you to try to resolve it.

This contact is very important, because if the user receives a quick and complete response , he will feel more secure with the company. If, on the other hand, your company does not respond, the user will obviously cross your company name off his list.

The same goes for the famous FAQ or frequently asked questions from customers. It is important to answer these questions as quickly as possible and to have good customer service. The easiest way to do this is to include them on the website, since it is likely that more users will have the same questions, this way, you will avoid having to continually answer the same questions.

Therefore, your customer service must always be as fast and consistent as possible so that the customer sees and feels that all their fears, questions or concerns are taken into account.

These are six elements of trust in your digital marketing that you cannot overlook. In the end, it all comes down to transparency, and showing things as they are. Therefore, never show a disguised reality and always be available to your clients or users.

At MDirector we help you with your advertising campaigns and put all our services at your disposal to build customer loyalty in a personalized and segmented way.