The impact of short videos in the era of rapid consumption

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Content is changing at the pace of society's times. This means that, in a world governed by immediacy and lack of time, time has gradually adapted to the circumstances. A clear example of this is the length of videos found on social networks. These are becoming shorter and shorter and seek to create an immediate impact on the user. Entertainment remains totally dependent on this dynamic, and it seems that this may continue.

Iago Trebolle, Marketing Specialist at Flat 101 , reflects in list of cambodia cell phone numbers a new post how all these dynamics are impacting the reality of the industry and changing the ways of doing things.

TikTok, the driving force behind this change
TikTok has already become one of the leading platforms for online entertainment. Differentiating itself from other social networks, the main feed of this platform shows users videos from other profiles. Within this dynamic, its algorithm stands out for its ease of recommending videos based on each person's interests.

At the beginning of the application, videos uploaded to this social network could not exceed 15 seconds in length, something that has been modified over time to 60 seconds, the same time that Instagram allows with its Reels.

"The goal is clear: to consume content as quickly as possible. To entertain the user with diverse content so as not to bore them and to keep them hooked on the platform for as long as possible," Iago reflects.