Email Marketing and Facebook Ads

[Rajsahiseosuo990]

Dual placement : All Meta campaigns, except for specific cases (such as Facebook followers or visits to Instagram profiles), are displayed by default in all available placements within the Meta ecosystem (Facebook, Instagram and the Meta partner network). This doubles the possibilities of visibility, reaching more users and thus increasing conversion options. Thanks to machine learning, the platform learns by itself and is able to prioritize the placements with the best results.
Advantage+ Locations:

These improvements not only facilitate the capture of leads, but also their management within marketing strategies, allowing companies to obtain better results from each advertisement and strengthen their databases for subsequent email marketing campaigns.

Comparison: Facebook Leadgen Ads vs. Twitter Lead Generation Cards
Although Facebook Leadgen Ads and Twitter Lead Generation Cards share the same goal of lead generation, Facebook (now Meta) has expanded the functionality to adapt to changes in user behavior and data privacy demands. bolivia whatsapp phone numbers Today, Meta's Leadgen campaigns allow you to:

Continuous synchronization with marketing automation tools : Unlike Twitter, which allows limited connections, Meta allows you to send captured leads to email marketing tools directly and instantly.
Compliance with data privacy laws : The platform offers options to include a privacy notice directly on the form, complying with the requirements of GDPR or other regulations.
More versatile forms : Meta allows you to modify forms depending on the campaign, offering greater flexibility to ask only what is necessary and optimize the conversion rate.
How to Create a Facebook Leadgen Ad in 2024
Leadgen ad creation on Facebook and Instagram has evolved to be more accessible and allow for greater customization. Here's the updated creation process:

Creating a campaign in Meta Ads Manager : Now, the campaign creation process is managed in Meta Ads Manager, where you will find the “Instant Forms” objective under “Leads” to start with. In this step, it is key to clearly define the campaign objective and the desired results (such as leads or sales).
Objective of instant forms - email marketing and Facebook Ads
Define your audience with advanced targeting : Meta currently offers targeting by demographics, interests, and behavior, and you can even use custom and lookalike audiences to reach users similar to your current customers.
Setting up ads with automatic optimization : You can optimize your ads dynamically, allowing Meta Ads to automatically adjust your budget and audience in real time to improve campaign performance.
Instant Form Creation and Customization Options : The platform allows you to add custom questions, a crucial touch to get relevant information without overwhelming the user. You can even create conditional logic based on the user’s answers.
leadgen question options - email marketing and Facebook AdsWhy integrate email marketing and Facebook Ads?
Combining email marketing and Facebook Ads allows companies to create a comprehensive strategy that maximizes lead capture and conversion into customers. Benefits include: