Ignoring it could harm your sender reputation

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If you send emails weekly, issues like bounces and spam complaints will alert you sooner. But if you’re an occasional sender, problems can pile up unnoticed—until your big campaign flops. Focus on quality over quantity when building your email list. A smaller, well-targeted list will save time, resources, and effort while delivering better results. Try exploring platforms like LinkedIn to identify leads that match your ICP and grow your list organically. This approach ensures a high-quality lead list with genuine prospects. How Often To Verify Email Lists - (Best Practices + Case Study) Frequent senders should verify their lists every months or before any major campaign.

Whereas, infrequent senders (sending emails every months or more) usage of our employment database should verify before every campaign to avoid any unexpected pitfall. Our advice? Keep an eye on email engagement rates between sends. If you notice a decline, it may signal the need for verification sooner than planned. Dropping Engagement on campaigns Ever noticed a sudden drop in your open and click rates? It’s a clear sign something’s off and your email list needs some serious attention. This can mean several things- Inactive Subscribers: People who lost interest or don’t need your service anymore. Invalid or Outdated Emails: Hard bounces due to abandoned or fake addresses. Spam Issues: Poor list hygiene can lead to spam complaints, further reducing engagement. How Often To Verify Email Lists - (Best Practices + Case Study) Use dropping engagement as a trigger to verify immediately, regardless of your regular schedule.


and waste your deliverability efforts. Our advice? Try to re-engage with the inactive ones for the last time and bid farewell to the inactive ones before removing them permanently from your list. How often should you verify a BB email List? BB email lists are high-maintenance and they are worth it.