FIAP and AWLATAM ratify their strategic alliance for 2024

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The Ibero-American Festival of Creativity (FIAP) and Advertising Week LatAm (AWLATAM) confirm that in 2024 they will continue to work together to consolidate the largest gathering of creative industries in Latin America. “We are proud to elevate the creative landscape through the Ibero-American Festival of Creativity. This collaboration is not only a showcase of the region’s exceptional talent, but also reinforces the power of the partnership to foster innovation and excellence throughout the industry,” said Douglas Rowell , President of Advertising Week LatAm.

This strategic alliance, facilitated since 2023 by PRODU – a leading media outlet in the Hispanic communications industry – is a clear example of the collaborative power of large anhui mobile phone numbers database institutions to strengthen creative industries in Latin America . In this way, FIAP will once again have a prominent, in-person space to hold its in-person gala within the framework of the 2024 edition of AWLATAM.

“The addition of FIAP to AWLATAM transforms our event into a beacon of creativity , celebrating all the innovative work that defines our industry. It is a testament to our commitment to recognising excellence and inspiring professionals to push the boundaries of what is possible in advertising and beyond,” Rowell added.

And FIAP is consolidating itself as one of the most relevant creative meetings in the sector thanks to this type of alliances, which added to its trajectory and unique elements such as webinars throughout the year, a virtual and an in-person awards gala, in addition to the attendance of iconic figures of Latin creativity such as Charly Alberti (former drummer of Soda Stereo), undoubtedly put it at the forefront of the global scene.

«We are really very happy and satisfied with the result of the alliance between FIAP and AWLATAM. The comments from industry professionals have all been very positive, so much so that for this year we are preparing new content and more awards that will be presented during the ceremony in CDMX, in addition to the tribute to a new member of the Ibero-American Hall of Fame,» commented Daniel Marcet , CEO of FIAP.