Amazon adapts teleshopping to the streaming era with a new "live shopping" channel

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Amazon is considered the leader in the e-commerce market, but it knows that giants from China such as Temu and Shein are gaining ground and will do everything possible and impossible to steal market share. For this reason, the American multinational led by Andy Jassy has decided to expand its portfolio with a new "live shopping" channel that adapts the classic teleshopping format to the current times.

On this new generation channel, influencers and brands bahrain mobile phone numbers database will present products live and viewers will be able to purchase those products directly through Amazon.

Amazon's new "live shopping" channel , which is based on the FAST (Free Ad-Supported Television) model, will be available through the Amazon Live , Prime Video, Freevee and Fire Stick platforms , although for now it will be available only and exclusively to the e-commerce giant's American customers.


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Amazon's app will play a leading role in the company's new "live shopping" channel, as it will allow for direct purchases of products that are sold there.

Users will be able to make direct purchases from the Amazon app
Users will simply need to enter “Shop the Show” into the app’s search bar to access a product carousel displaying current deals on Amazon’s live shopping channel.


The new Amazon channel will host content from creators such as Rachel Clark, Madison LeCroy and Haley Kalil. In addition, American influencer Paige DeSorbo will have her own show on the channel, which will be launched in June.