Learn how to personalize messaging based on interest

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Upselling and cross-selling are great personalization techniques to offer customers additional products or services that can complement or even enhance their original purchase.

Research shows that 68% of online shops’ income is a result of recommending related products with the language “visitors who viewed this product also viewed.” This clearly demonstrates how important product recommendations can be for an ecommerce business.

Lammle’s used an exit-intent popup on category pages to help shoppers choose by recommending the most popular products. This led to a 26.3% increase in revenue among these category page shoppers.

Conversion optimization on Lammle's e-commerce site
To make sure you’re displaying relevant thailand email list products, you can also start by asking visitors what they’re interested in. Once they make a choice, you can use that information to show them the most relevant product recommendations across your website, including on the product pages and cart pages.

This could help to improve the user experience and increase product recommendation conversion rates by 30-50%.


Today’s shoppers expect a personalized shopping experience, and using personalization strategically is an excellent way for store owners to differentiate themselves. With personalized experiences in place, you’ll be well on your way to achieving ecommerce success.

Recommended reading: The Ultimate Guide to Website Personalization