How is above-the-fold content related to SEO?
10 great above-the-fold website examples
So what goes below the fold?
What is above the fold?
The term “above the fold” comes from the early days of publishing in the 1700s. Presses printed on large sheets of paper which were too large to be displayed on a newspaper stand. They folded them, so only the top half of the front-page content was immediately visible.
This is still part of the newspaper industry: when you buy a newspaper from a stall, only the upper half of the paper is visible.
That’s why all the most important news switzerland email list of the day is printed on the front page above the fold. Publishers want to grab attention and entice people to buy their paper!
The “above the fold” methodology is part of web design too.
In the digital world, “above the fold” refers to the visible section of the web page that users see before they begin scrolling. The end goal is to grab visitor’s attention and encourage them to check out the rest of the page’s content.
Above-the-fold website design best practices
Visitors land on your web page with a surprisingly short attention span—around 8 seconds.
See why it’s so critical to focus on grabbing user’s attention as quickly as possible?
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